Wednesday, June 28

Shock Advertising

One of the controversial 'Executed' print ads of the Hitman: Blood Money game.

If you buy imported gaming magazines regularly, you're sure to have come upon at least one of the eye-catching advertisments for Hitman: Blood Money. Playing with various puns or sayings with the word 'Executed', the ads portray victims of assassination... or some would say, just plain murder. In "Beautifully Executed", a lingerie-clad woman is lying provocatively on satin sheets, a small bullet wound on her forehead. In "Coldly Executed", an old man's corpse is hunched inside a walk-in freezer, with a little dog sitting and staring at the body from the outside. "Classically Executed" features a cellist seated on his chair in an opera theater, his neck slit. And of course, the "Shockingly Executed" ad is the one featured above.
Apparently, these ads haven't escaped the attention of various groups and individuals whose comments range from the ads being mysoginistic, inspiring violence towards women or glorifying murder. A big hubbub is going on right now. They're ads for a mature game, with a bald-headed assassin taking out targets in various, often brutal and imaginative, ways. What do you expect? IMO, the ads are clever and quite attention-grabbing, to say the least. They look quite nice too, murder simulated images notwithstanding. I think it's just another scapegoat for US politicians to blame with videogames for all the crime and violence they have. Feh.

I still don't believe that staring at ads featuring beautiful naked women will turn you into a murderer if you aren't one already. I do, however, get the urge to kill whenever I read about politicians in the local newspaper. Oh well.

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