Sob Advertising

Over the weekend I saw the latest ad of a popular fast food chain here in Manila. It was a well-made ad, but somehow I just find the idea of pairing something as frivolous as fast food with terminal illness... wrong. Perhaps it's just me. It's in the same vein as showing poor people or beggars outside restaurants, or people dying because you didn't get your insurance or mortgage right. But then, for some ad agencies and clients, these things are all just part of the arsenal to catch an audience's hearts... and purses.

Ah, well... back to work then.