Thursday, February 10

The Future of Advertising

Yesterday night, me and Vin and Andrew went up to the fourth floor of Megamall to the exhibit area where advertising students were holding their thesis exhibit. We met up with Elbert to congratulate his beloved and future art director Camy on a thesis well done.
Most of the exhibit area was packed with slick-looking booths festooned with advertising materials, posters, ads and merchandising paraphernalia. Some of them even looked real! It's a testament to the times that a student these days can whip up good, professional-looking ads with just a computer and a good printer.

Back in my day (cue in old geezer impression), we didn't have fancy-smancy printing shops or all-in-one typesetting programs and layout stuff. We had to guess-timate font sizes, use the basic enlarge/reduce functions in copier machines and manually draw copy blocks for our ads. Computers were rare, and the programs weren't as complete or as easy to use as today. Yeah, the young whippersnappers these days have it easy. All you really need is a good PC/Computer with scanner, a Photoshop program and Freehand to make ads.

Oh, and of course, creativity doesn't hurt at all. In fact, that's the best thing to have, and something that wil set apart the real future advertising greats from the rest of the pack.

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